For Clubs, Coaches, and Athletes
Coaching used to evaporate. Now every word builds.
You give feedback in real-time, then it’s gone. Coach Sidekick captures every session, attributes every cue to the right player, and turns what would otherwise evaporate into compounding development: drills for players, analytics for coaches, visibility for directors.
Built by an education researcher and an MLS veteran who coaches youth soccer today.
Players retained 57% of their coach's feedback, measured immediately after it was given.
In a study of 342 youth soccer players, only 1 in 3 pieces of feedback was reproduced completely. Coaches give dozens of cues every session, and most fade before players can use them. Coach Sidekick makes sure they don't.
Januário, Rosado, Mesquita, Gallego & Aguilar-Parra (2016), Journal of Human Kinetics
How it works
From the pitch to every player.
One 51-minute practice produced 131 moments of coaching feedback for 12 players. Here's how a single moment reaches the player it was meant for.
01
Record
Hit record on your phone and coach like you always do. No special equipment. This practice ran 51 minutes.
Practice · CS FC '10 A · May 28
02
Transcribe
Coach Sidekick turns the audio into a timestamped transcript. At 33:05, one instruction lands in the middle of a scrimmage.
Good skill, Diego. That's a goal play. Settle it down, settle it down. Use your body, use your body. Settle it down. Make it big. Now. Head up, Chris. Head up, Chris. Always know where that pressure is. Turn.
03
Attribute
The AI untangles who each moment was for and classifies it. This one is Christopher's. Nothing goes out until you review and approve.
Christopher Vega
ST · CS FC '10 A
“Head up, Chris. Head up, Chris. Always know where that pressure is.”
Told Chris to keep his head up, use his body, and settle down.
Attribution 90%✓ Coach approved
04
Deliver
Christopher opens his digest and reads the moment in his coach's own words. Not a generic report.
Keep your head up, use your body to shield the ball, and stay settled when you receive it.
1 matched drill ↓
05
Train
The feedback arrives with a matched drill and focus points: exactly how to work on it before the next session.
Technical · Shielding & Holding the Ball
Shielding Under Pressure: Hold & Release
15 minYour focus points
- Keep the ball on the foot farthest from the defender and shift it constantly
- When you release, explode into a quick move to maintain momentum
Matched to your May 28 feedback
AI Attribution
Every player hears what their coach said about them.
Coaches address dozens of players in a single session. Coach Sidekick identifies who you're talking to and categorizes each piece of feedback: tactical, technical, positional, motivational. Every player gets exactly the feedback meant for them.
Explore the Feedback Engine
Coach Review
You stay in control.
Nothing reaches a player without your approval. Review every piece of attributed feedback, edit for accuracy, reassign if needed, then release when you're ready. The AI assists. You decide.
See how review works
Player Development
Players and families finally see what coaches see.
After every session, each player gets a personalized digest: what their coach noticed, where they're improving, and what to focus on next. It builds into a development record that compounds session by session, so families see real growth, not just practice schedules.
Explore Player Development
Actionable Drills
Feedback without a next step is just noise.
Every piece of coaching feedback gets matched to specific drills with focus points and coaching tips, drawn from a library of 357 drills tagged to a 168-skill taxonomy. Players don't just hear what to improve. They know exactly how to work on it.
Explore the drill library
Tactics Engine
Draw the play. Watch it run.
Build any drill or pattern on the tactics board, animate it step by step, and export it to share. The clip here is a 7v5 switching-the-point-of-attack game: possession starts locked on the left, a long diagonal switches the field, and the move finishes in the open corner.
See the Tactics BoardCoaching Analytics
See patterns you'd never catch in the moment.
Track how your attention is distributed across players and which feedback types you lean on. After each session, the private Session Debrief mirrors where your attention actually went, so you can develop as a coach, not just your players.
Explore Coach Development
Platform depth
Built on a real coaching vocabulary.
Attribution, drill matching, and player development all run on one structured taxonomy. The feedback a player hears and the drills they get speak the same language.
Drills in the library
Every drill is tagged to the skills it builds and the moments it fits. That's 951 connections linking what a player hears to the work that improves it.
Skills in the taxonomy
A shared vocabulary from first touch to game management.
Behavior composites
Higher-order patterns like switching the point of attack.
Skill domains
Technical, tactical, physical, psychological. Across 8 game moments.
Who we are
Built by an education researcher and a professional player.
Coach Sidekick was founded by an education researcher who studies how people learn and develop, and an NCAA champion and MLS veteran who coaches youth soccer today. We built this because we've seen the gap from both sides: the research and the field.
One practice produced 131 pieces of feedback.
Yours will too. We're working with a small group of founding academies, and every one is onboarded by the founders. If you coach youth soccer, we'd like to work with you.
Free during beta. We reply within two business days.